Online Campaign for Expl0ited
This project is an online campaign for the influencer Expl0ited, centered around a series of photo montages I created. The main idea was to place Expl0ited in surreal, larger-than-life scenarios within familiar Slovak landscapes.
My concept and execution focused on combining absurdity with local landmarks. In one image, Expl0ited becomes a giant figure strolling across the Danube in front of Bratislava Castle, creating a dreamlike and fantastical scene. In others, everyday computer peripherals—a keyboard and mice—are transformed into giant objects scattered across a lush green field with a railway viaduct.
The campaign’s visual style is a mix of humor and surrealism, designed to be eye-catching and memorable for social media. By playing with scale and context, these images create a unique and engaging brand narrative for the influencer.
Photos in background, Bratislava and Chmarošský viadukt, are shot by me.
